Advertisers can use Display & Video 360 creatives on YouTube & partners and Demand Gen line items in the same way as they’re used for other line item types. Display & Video 360 and Campaign Manager 360 support a unified creative trafficking workflow for YouTube auction campaigns and YouTube instant deal line items. Advertisers can upload video assets intended for YouTube directly into Campaign Manager 360, eliminating the need to upload videos separately via YouTube.
After uploading the videos to Campaign Manager 360, these video assets can be used across both YouTube and non-YouTube placements. Campaign Manager 360 placements sync directly to Display & Video 360 as creatives, aligning the YouTube workflow with existing non-YouTube video workflows.
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Benefits
- Centralized creative management: Advertisers who use Campaign Manager 360 can manage all video creatives for YouTube and non-YouTube inventory directly within the platform, removing the need to manually create tracking ads for YouTube spend.
- Simplified asset updates: Update or swap creative assets centrally in Campaign Manager 360. Changes automatically take effect across all assigned placements and Display & Video 360 line items.
- Unified and comprehensive reporting: Access creative-level performance measurement across YouTube and other platforms directly within Campaign Manager 360. You can also view the performance report for a single creative across all line item types directly within Display & Video 360.
- Consistent creative assignment: Assign creatives to YouTube and Demand Gen line items using the exact same workflow you use for other line item types in Display & Video 360.
- Streamlined tracking setup: Reduce setup errors and save time by removing the need to manually attach Campaign Manager 360 placements or tracking ads to your campaigns.
Use Campaign Manager 360 to traffic YouTube creatives
If you use Campaign Manager 360 to manage and traffic video creatives, you can upload creatives from your linked advertiser in Campaign Manager 360 for use on YouTube auction campaigns in Display and Video 360. This workflow currently supports the following line item subtypes:
- Video reach campaigns:
- Efficient reach (skippable in-stream, bumper, in-feed, and Shorts)
- Non-skippable reach (bumpers, 15-second, and 30-second non-skip ads)
- Target frequency
- Video view campaigns (skippable in-stream, in-feed, and Shorts)
- Demand Gen
Sync and set up your creatives in Display & Video 360
After setting up your placement, ad, and creative in Campaign Manager 360, the placement automatically syncs to Display & Video 360 as a creative. The sync process can take up to 24 hours. After syncing, you can add these creatives to your YouTube & partners line items.
Step 1 of 2: View the synced creatives
- Open your advertiser in Display & Video 360.
- In the left menu, expand Creative and select Creatives.
- Locate your synced creatives in the "Creatives" page.
Step 2 of 2: Assign synced creatives
- In Display & Video 360, navigate to your YouTube & partners or Demand Gen line item.
- Create or select an existing ad group.
- In the "Ads" section, select Display & Video 360 Creative.
- Note: All ads in an ad group must have the same ad source. Changing the ad source setting will remove the assigned creatives and associated ads.
- Select Assign creatives.
- Go to the Eligible tab of the "Select creatives" panel.
- Choose your synced Display & Video 360 creatives and select Apply.
- Complete the set up of your ad group and line item.
Display & Video 360 will automatically generate ads based on your Campaign Manager 360 setup.
Considerations
- Ad-level targeting, ad scheduling, and creative rotation aren’t supported for YouTube placements in Campaign Manager 360.
- Creatives will undergo 2 separate reviews:
- A Display & Video 360 policy review occurs after the syncing with Campaign Manager 360.
- A YouTube-specific review of the contents of the ads automatically created from the Display & Video 360 creative.
- Ad names will be inherited from the Campaign Manager 360 ad name. Updates to the creative, such as landing pages changes or swapping creatives, must be made in Campaign Manager 360. Changes automatically resync to Display & Video 360. However, if an update makes the placement ineligible for YouTube, the associated Display & Video 360 creative is paused in any active YouTube ad groups.
- Creative management can also be done using Structured Data Files (SDFs). Learn more about Structured Data File (SDF) Format.
- In line with existing eligibility criteria in Display & Video 360, placement duration contributes to the eligibility for specific YouTube formats. You must specify the creative's duration in the placement instead of using Any.
