Create YouTube & partners line items

This article describes setting up a YouTube non-guaranteed auction line item. For information on setting up YouTube guaranteed reservation line items, see YouTube Programmatic Guaranteed via instant deals.

Create a YouTube & partners line item

1. Start in an existing insertion order or create a new one. You can also duplicate an existing insertion order that contains YouTube & partners line items and then edit the copied line items.
2. In your insertion order, click New line item.
3. Pick YouTube & partners video. For YouTube audio line items select YouTube & partners audio and follow the steps for creating YouTube audio line items.
4. Enter a Name for your line item.
5. Choose what your line item will optimize towards under Optimization. Follow the instructions based on your selection:
6. Reach
   1. Create YouTube efficient reach line items
      1. Select Efficient ad formats under Ad format
   2. Create YouTube line items for non-skippable ads
      1. Select Non-skippable ad formats under Ad format
7. Target frequency
   1. Create YouTube target frequency line items
8. TrueView views
   1. Create YouTube video views line items
9. Ad sequence
   1. Create YouTube ad sequence line items
      1. Click Show more to see this option