If you’re happy with the results of your experiment, you can apply your experiment to the original campaigns or convert your experiment into new campaigns. This article explains what happens to your original campaigns when you apply an experiment or convert to new campaigns, and describes how to apply or convert your experiment.
How it works
If you apply your experiment to your base campaigns, the changes you were testing in your experiment will be applied to your original campaigns. Custom experiments support up to 100 campaigns per experiment.
If you convert your experiment into new campaigns, your original campaigns will be paused and your experiment will show with your other campaigns as a regular campaigns. They'll have the same budget and dates as your original campaigns.
Whether you apply your experiment to the original campaigns or create new campaigns, performance data for both the original campaigns and experiment will be preserved.
Instructions
How to apply your experiment to the original campaigns
If you apply your experiment to the original campaigns, your experiment will end and the changes in your experiment will be applied to the original campaigns.
- In your Google Ads account, find the experiment you want to apply.
- In the top right corner of your experiment page, click Apply.
- Select Update your original campaign.
How to convert your experiment into new campaigns
If you convert your experiment from the original campaigns into new campaigns, your experiment will appear in “All Campaigns” and the new campaigns will run normally. The original campaigns will be paused.
- In your Google Ads account, find the experiment you want to apply.
- In the top right corner of your experiment page, click Apply.
- Select Convert to a new campaign.
