Everyone is chasing the long form CTV ad dollars. Reels is a $50 billion revenue business alone. People cast to their TVs.
Still, I don’t know if it’s as easy to convince the Reels audience to watch long form as it is to convince the YouTube audience to dabble with Shorts.
"Instagram wants to be a place where you watch a 90 second video and a 90 minute video—maybe even on your TV," @milkkarten writes linkinbio.news/p/instagram-go…
