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Golden Grahams

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Golden Grahams
Golden Grahams cereal, with milk
Product typeBreakfast cereal
OwnerGeneral Mills
Produced byGeneral Mills (US & Canada)
Nestlé (outside US)
CountryUnited States
Introduced1976; 50 years ago (1976)
Websitegeneralmills.com/golden-grahams

Golden Grahams is a breakfast cereal produced in the United States and Canada by General Mills[1][2][3] and Cereal Partners under the Nestlé brand in other countries.[4][5]

Overview

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It consists of small toasted square-shaped cereal pieces made of whole wheat and corn.[6] The taste is a mix of honey and brown sugar.[7]

Golden Grahams was introduced in 1976, and the earliest TV commercials featured a jingle sung to the tune of the James A. Bland song "Oh, Dem Golden Slippers". The cereal is widely available in the United States, Canada, and some European markets.

United Kingdom

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Golden Grahams reached the peak of their popularity in the United Kingdom in the 1980s and 1990s, however a gradual decline in sales led to their eventual discontinuation in the country in the early 2000s. In October 2010, Nestlé announced that the brand was to be reintroduced into British supermarkets. In 2021, Golden Grahams were discontinued for a second time,[8] but were again reintroduced in 2025.[9]

Golden Grahams sister brand, Curiously Cinnamon, which was formerly marketed as Cinnamon Grahams, has consistently remained available in the United Kingdom.[10]

See also

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References

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  1. ↑ Laura Brehaut (September 25, 2020). "Breakfast throwback: General Mills attempts to woo millennials with return to '80s cereal recipes". National Post . Retrieved June 12, 2021.
  2. ↑ SUSAN KRASHINSKY (May 2, 2016). "Can Jose Bautista flip consumers back on to cereal?". The Globe & Mail. Retrieved June 12, 2021.
  3. ↑ "Golden Grahams to relaunch with spoof cult campaign". Marketing Week. August 31, 2000. Retrieved June 12, 2021.
  4. ↑ "'Favourite' discontinued Nestlé cereal returns to UK stores after 4 year hiatus". Wandsworth Times. 2025-09-09. Retrieved 2026-11-02.
  5. ↑ "Nos céréales Golden Grahams®- Croustillantes | NESTLÉ® Céréales". Nestlé Céréales (in French). Archived from the original on 2025-04-25. Retrieved 2026-11-02.
  6. ↑ Ingredients and nutritional information at General Mills website
  7. ↑ MICHAEL ROBERTS (June 8, 2009). "Milking It: Golden Grahams". Westword. Retrieved June 12, 2021.
  8. ↑ "The breakfast cereals we loved as kids that are no longer on supermarket shelves". Wales Online. 21 November 2022. Retrieved 19 January 2024.
  9. ↑ "Nostalgia lovers go wild as Nestle brings back childhood cereal to UK shops". Daily Mirror. 14 September 2025. Retrieved 28 March 2026.
  10. ↑ "Nestlé Cereals – Curiously Cinnamon". Nestlé. Retrieved 19 January 2024.
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