Domain registration done right. Buy the perfect domain name.

A domain name is the unique, human-friendly address of a website—what you type into a browser to find it. Its purpose is to make your site easy to access, remember and share online.

A domain name gives your brand a unique identity, builds credibility, looks professional, and can improve SEO and discoverability. For example, in wix.com, the domain name is “wix.com” and “.com” is the extension.

Domain names are categorized depending on the type, each serves a different purpose online:

1. Generic Top-Level Domains (gTLD): These are the most common domains you see, like .com, .net, or .org. They’re versatile and open for general use.

2. Country Code Top-Level Domains (ccTLD): These two-letter domains represent countries or regions, like .us for the United States or .fr for France.

3. Generic-Restricted Top-Level Domains (grTLD): Similar to gTLDs but with restrictions. For example, .pro is intended for licensed professionals.

4. Sponsored Top-Level Domains (sTLD): These domains are managed by specific organizations with eligibility rules. For example, .edu is for accredited educational institutions.

5. Infrastructure Top-Level Domain (ARPA): This is a specialized domain used for internet infrastructure purposes, like technical networking and routing. It’s not something you’d use for a website.

6. Premium Domains: These are high-value domain names that are short, memorable or keyword-rich. They’re typically already registered but available for resale at a premium price. Investing in a premium domain can give your brand instant credibility, improve memorability and make your site easier to find.

Choosing the right type depends on your goals—whether it’s building a global brand, targeting a specific country or positioning your site for a professional audience.

Picking the right domain name is all about clarity, memorability and making sure it reflects your brand. Here’s a few key tips:

• Keep it short and simple: Shorter names are easier to remember and type.

• Make it memorable: Choose something catchy that sticks with your audience.

• Reflect your brand: Your domain should give visitors a sense of who you are or what you offer.

• Consider keywords: Including relevant words can help with search visibility, but avoid overstuffing.

• Choose the right extension: .com is classic, but country-specific or niche extensions can make sense depending on your audience.

Not sure where to start? Try our domain name generator to get instant, creative ideas tailored to your brand.

Domain name registration is the process of securing a unique website address online for a set period, usually one year, so only you can use it. Understanding the lifecycle of a domain, from available to registered, expired and redemption is helpful when planning purchases, transfers or recoveries.

Here’s how it works step by step:

1. Searching and checking availability: First, check if the domain you want is actually available. This makes sure your website address is unique and ready to be registered.

2. Choosing a TLD: Pick the extension that words for your site and brand. Like .com, .net, .ai or others. Each top-level domain (TLD) has a purpose and can affect branding, trust and SEO.

3. Registration: Choose an ICANN-accredited domain registrar like Wix, fill in your contact info, add WHOIS privacy if you want and complete your payment to register the domain.

4. DNS setup: Connect your domain to your website or email through the DNS settings. DNS settings connect your domain to your website hosting or email provider, directing traffic to the correct server..

5. Renewal: Domains are leased for a period and must be renewed to maintain ownership. At Wix, you’ll get automated reminders so you never miss a renewal date.

Yes. Wix is a fully ICANN-accredited domain registrar for .com and .net domain extensions though Wix also offers a wide range of other domain extensions. This means you can register and manage domain names directly through Wix, without needing a third-party service. Wix also offers WHOIS privacy protection, secure domain hosting, SSL and automatic domain renewal reminders—in other words, it’s a complete domain solution with everything you need in one place.