
ããªã¥ãŒãã©ãããšã¯äœãââå®ãã®ã«äžãããªãæ ªã®æ£äœ
ããªã¥ãŒæè³å ¥éã·ãªãŒãºB #5 / å š10å
ååã®èšäº: é åœå©åã3%ãåæ Œã©ã€ã³ââããã«ãŒãšã3%ã«ãã ããçç±
ãã®ã·ãªãŒãºã«ã€ããŠ
å²å®é«é åœæ ªïŒããªã¥ãŒæ ªïŒæè³ã®åºç€ããå š10åã®ç¡æèšäºã§è§£èª¬ããã·ãªãŒãºã§ãã
| å | ã¿ã€ãã« |
|---|---|
| #1 | æ°NISAã§ãªã«ã«ã³ã ãã®äººãžââããã«ãŒãšãå²å®é«é
åœæ ªãéžãã æ¬åœã®çç± |
| #2 | PERã£ãŠäœåããå²å®ããªã®ïŒããã«ãŒãšã®åæ Œã©ã€ã³ã¯13å |
| #3 | PBR1åå²ãã£ãŠäœããåŸãªã®ïŒãè§£æ£äŸ¡å€ãã®æ£çŽãªèŠæ¹ |
| #4 | é
åœå©åã3%ãåæ Œã©ã€ã³ââããã«ãŒãšã3%ã«ãã ããçç± |
| #5ïŒãã®èšäºïŒ | ããªã¥ãŒãã©ãããšã¯äœãââå®ãã®ã«äžãããªãæ ªã®æ£äœ |
| #6 | èªå·±è³æ¬æ¯ç40%ã§äœãå€ãããââ財åã®ãäœåãã®èŠæ¹ |
| #7 | å¢é
ã®äœããããã®ãââãå¢é
ã¯ç¥ããšæãçç± |
| #8 | æ ªäž»åªåŸ
ã¯ãå©åãæç®ãã§èãããšèŠãæ¹ãå€ãã |
| #9 | å
Œæ¥æè³å®¶ã®ç§ããã¹ã¯ãªãŒããŒãã§éæãæ¢ãæé |
| #10 | çè«æ ªäŸ¡ã®ç°¡åãªèšç®æ¹æ³ââBPS+EPSÃ10ã§äœããããã |
ããªã¥ãŒæ ªæè³ãå§ããã°ããã®ãããç§ã¯ãå®ãæ ªãè²·ãã°äžããããšä¿¡ããŠããŸãããPERãäœããPBRãäœããã¹ã¯ãªãŒãã³ã°ã®æ¡ä»¶ãæºãããŠããããããã¯å²å®ã ãè²·ãã ããšç¢ºä¿¡ããŠè²·ã£ãæ ªãããã£ãšäžãããªããããã©ãããããžã¯ãžã¯ãšäžããç¶ããââã
ããã**ããªã¥ãŒãã©ããïŒValue TrapïŒ**ã§ãã
æ£çŽãç§ããããããããšããããŸããæ°åã ãèŠãŠé£ã³ã€ããŠãããªãå®ãã®ããã確èªããªãã£ã倱æã§ãã仿¥ã¯ãã®ããªã¥ãŒãã©ããã«ã€ããŠãã§ããã ããããããã解説ããŸãã
ããªã¥ãŒãã©ãããšã¯äœã
ããªã¥ãŒãã©ãããäžèšã§èšããšããå²å®ã«èŠããããã©ãå®ã¯å²å®ã§ã¯ãªãæ ªãã®ããšã§ãã
è²¡åææšïŒPERãPBRãªã©ïŒã®æ°å€ã ããèŠããšå²å®ã«èŠããããæ ªäŸ¡ãäžããçç±ããªããããé·æéã«ããã£ãŠäœè¿·ãç¶ããæ ªã®ããšãæããŸãã
ãå®ãïŒCheapïŒããšãå²å®ïŒUndervaluedïŒãã¯éããŸãã
å®ã: æ ªäŸ¡ãææšãäœãç¶æ
å²å®: æ¬æ¥ã®äŸ¡å€ããäœãè©äŸ¡ãããŠããç¶æ ïŒããã䟡å€ãèªããããæ ªäŸ¡ãäžããæåŸ ãããïŒ
ãã®éãããåçã®ããšãã§èª¬æããŠã¿ãŸãããã
Q1. æ°é®®ãªé«çŽåçã65%OFFã§å£²ãããŠãããè²·ããŸããïŒ
Q2. è ãããã®èŒžå ¥çã65%OFFã§å£²ãããŠãããè²·ããŸããïŒ
çãã¯Q1ã¯YesãQ2ã¯Noãšå€ãã®æ¹ãçããã§ãããã
Q1ã®åçã¯ãæ¬æ¥ã®äŸ¡å€ãé«ãã®ã«ãä»ã ãå®ã売ãããŠãããç¶æ ã§ãããããæ¬ç©ã®å²å®ã§ããQ2ã®çèã¯ãããããå質ã«åé¡ãããããå®ããç¶æ ã§ãããããããªã¥ãŒãã©ããã§ãã
æè³ã®äžçã§ãåãã§ããããªããããªã«å®ãã®ããã確èªããããšãéèŠã§ãã
ããªã¥ãŒãã©ããã«ã¯ãŸããšã©ããªããïŒå ·äœäŸïŒ
æ¶ç©ºã®äºäŸã§èª¬æããŸãã
ã±ãŒã¹ïŒãã€ãŠåªè¯äŒæ¥ã ã£ãA瀟
PER: 8åïŒåžå Žå¹³åã¯15åçšåºŠïŒ
PBR: 0.6å
é åœå©åã: 4.5%
èªå·±è³æ¬æ¯ç: 52%
ã¹ã¯ãªãŒãã³ã°ã®æ°åã ãèŠããšãããªãé åçã«èŠããŸããç§ã®ããªã¥ãŒæè³ã®åºæºãå šéšæºãããŠããŸãã
ãããå°ã調ã¹ãŠã¿ããšââ
äž»å補åãã³ã¢ãã£ãã£åããå©ççã幎ã äœäž
æ¥çå šäœãçž®å°åŸåã«ãããåœå éèŠãæ¯å¹Ž3ã5%æžå°
é åœã¯ç¶æããŠããããå©çã远ãã€ããé åœæ§åã90%è¶
ããããäŒç€Ÿã®æ ªãè²·ã£ãŠããŸããšäœãèµ·ãããââæ ªäŸ¡ã¯äžãããŸãããPERãäœãã®ã¯ãå©çãæžå°ããŠãããããã§ãããããŠææªã®å Žåãé åœãæžé¡ã»å»æ¢ãããŸããé åœãé åã§è²·ã£ãã®ã«ããã®é åœããæ¶ããŠããŸãã®ã§ãã
ãã®èšäºãèªãããšã§ãããªã¥ãŒãã©ãããèŠåããèãæ¹ã ãã§ãªããç§ãæ®æ®µè¡ã£ãŠãããã¬ãŒã ã¯ãŒã¯ã«ã€ããŠãåŠã¶ããšãã§ããŸããããã«ã¯å®å®ããé åœéãã²ããã§ãããããŒãã·ãŒã³ãè¡æã®å²åŒçã§ã²ããã§ãã¡ããããïŒïŒããã§ã¯èŠãŠãããŸãããïŒïŒ
ããªã¥ãŒãã©ããã®ãããã4ãã¿ãŒã³
ãã¿ãŒã³1: æéœç£æ¥ãã©ãã
æ¥çå šäœãé·æçã«çž®å°ããŠããå Žåã§ãïŒå°å·æ¥ã»æ°èæ¥ã»ã¢ããã°æ©åšã¡ãŒã«ãŒãªã©ïŒãåå¥äŒæ¥ãã©ãã ãé 匵ã£ãŠããæ¥çã®çž®å°ãã¬ã³ãã«ã¯éãããªãã±ãŒã¹ããããŸãã
ãã¿ãŒã³2: æ§é çåçäœäžãã©ãã
ç«¶åå°é ã«ãã£ãŠäŸ¡æ Œç«¶äºãæ¿åããå©ççãæ§é çã«äœäžããŠããäŒæ¥ã§ããæ¥æã®PERã¯ä»ããé«ããªãïŒããã«å²é«ã«èŠããïŒå¯èœæ§ããããŸãã
ãã¿ãŒã³3: é åœæç¶äžå¯èœãã©ãã
é åœæ§åã80ã90%è¶ ãã§ãå©çãæžå°ããŠããã®ã«é åœãç¶æããŠããã±ãŒã¹ã§ãããå©åã6%ã§ãåŸïŒããšæã£ãŠè²·ã£ãããç¿å¹Žã«é åœãåæžââãšããäºéèŠã«ã¯ãŸãããšããããŸãã
ãã¿ãŒã³4: çµå¶é£ã®åé¡ãã©ãã
å éšçä¿ãç©ã¿äžããã°ããã§æ ªäž»éå ãããªããé¢ä¿äŒç€Ÿãšã®ååŒãäžéæââããããäŒç€Ÿã¯ãå²å®ã§ãæ ªäŸ¡ãæ¹åããã«ããã§ãã
ããã«ãŒãšãããªã¥ãŒãã©ãããé¿ããããã®ç¢ºèªãã€ã³ã
ã¹ã¯ãªãŒãã³ã°ééåŸã®ã2次ãã§ãã¯ããšããŠäœ¿ã£ãŠããŸãã
ãã§ãã¯1: ããªãå®ãã®ãããèšèªåãã
äžæçãªèŠå ïŒç¹å¥æå€±ã»äžæçãªæ¥çžŸæªåïŒããæ§é çãªèŠå ïŒæ¥ççž®å°ã»ããžãã¹ã¢ãã«ã®åé¡ïŒããåºå¥ããŸããäžæçãªãè²·ãæ€èšãã䟡å€ãããæ§é çãªãååãã¹ã§ãã
ãã§ãã¯2: çŽè¿3ã5å¹Žã®æ¥çžŸãã¬ã³ãã確èª
売äžã»å¶æ¥å©çã»çŽå©çã®æšç§»ãå³è©äžãããæšªã°ããããããšãå³è©äžããã確èªããŸãã
ãã§ãã¯3: é åœã®æç¶å¯èœæ§ã確èª
é åœæ§å60%以äžã§ããã°æ¯èŒçå®å šã90%è¶ ã¯æžé ãªã¹ã¯ãçå£ã«èããŸãã
ãã§ãã¯4: æ¥çã»ç«¶åç°å¢ã確èª
ãã®äŒæ¥ãå±ããæ¥çãæé·ã»æšªã°ãã»çž®å°ã®ã©ãããææ¡ããŸããäŒæ¥ã®æ±ºç®èª¬æè³æã®ãæ¥çç°å¢ãããŒãžãèªãçšåºŠã§ãæèŠã¯ã€ãããŸãã
ãå®ãããšãå²å®ãã¯éã
æ¹ããŠæŽçããŸãã
å®ãïŒCheapïŒ: æ ªäŸ¡ãææšãäœãç¶æ ãçç±ã¯åããªã
å²å®ïŒUndervaluedïŒ: æ¬æ¥ã®äŒæ¥äŸ¡å€ã«å¯ŸããŠäœãè©äŸ¡ãããŠãããããã䟡å€ãèªãããæ ªäŸ¡ãä¿®æ£ãããæåŸ ããã
ã¹ã¯ãªãŒãã³ã°ã®æ°åã¯ãå®ãããèŠã€ããããŒã«ã§ãããå²å®ãã©ãããã倿ããã®ã¯ããã®åŸã®ããªãå®ãã®ããã®ç¢ºèªã§ãããã®åãã«ãäžæçãªçç±ã ããããšèªä¿¡ãæã£ãŠçããããæ ªã ããè²·ãããã«ããŠããŸãã
ãŸãšã
ããªã¥ãŒãã©ããïŒææšãå²å®ã«èŠããã®ã«ãæ ªäŸ¡ãé·æéäžãããªãæ ª
é¿ããããã®æ žå¿ïŒããªãå®ãã®ãããå¿ ãèšèªåãã
ãããããã¿ãŒã³ïŒæéœç£æ¥ã»æ§é çåçäœäžã»é åœæç¶äžå¯èœã»çµå¶é£ã®åé¡
確èªãã€ã³ãïŒæ¥çžŸãã¬ã³ãã»é åœæ§åã»æ¥çç°å¢ã»ç«¶åç¶æ³
ãå®ãããšãå²å®ãã¯éãããã®åºå¥ãé·ææè³ã®åºæ¬
â¶ å¢é æ ªãè²ãŠã: ããã«ãŒãšã®éæåæããŒã
次ã®ã¹ãããïŒç¡æïŒ
çœ ãé¿ããã«ã¯ãäŒç€Ÿã®ãäœåããèŠãããšãããæ¬¡åã¯èªå·±è³æ¬æ¯ç40%ãšããåæ Œã©ã€ã³ã®æå³ã話ããŸãã
ⶠ次ã®èšäºïŒèªå·±è³æ¬æ¯ç40%ã§äœãå€ãããââ財åã®ãäœåãã®èŠæ¹
ð ããããŠèªã¿ããïŒç¡æã»å¥ã·ãªãŒãºïŒ
é åœãããããªããåŸ ã€ã®ãè³ç£ã®æ±ïŒã³ã¢ïŒããããšã¯å¥ã«ããµãã©ã€ããšããŠçžå Žã®æ³¢ãåãã«ããã¹ã€ã³ã°ãã¬ãŒãããã£ãŠããŸããçæå£²è²·ã®åºç€ãç¥ãããæ¹ã¯ããã¡ãã®å ¥éã·ãªãŒãºãã©ããã
â»æ¬èšäºã¯ããã«ãŒãšåäººã®æè³æ¹éã»èŠè§£ã§ãããç¹å®ã®éæãžã®æè³ãæšå¥šãããã®ã§ã¯ãããŸããã